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Digital Marketing Teams Are Missing the PR Shift That Drives AI Citations

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Digital Marketing Teams Are Missing the PR Shift That Drives AI Citations

June 12, 2026
in Artificial Intelligence, Public Relations
Richard Bergér

The Risks of a Disjointed PR Strategy Digital marketing budgets are allocated to owned content, paid advertising, and search optimization. It is unusual for them to flow toward public relations. That division is a strategic loss at worst, or at least, it is an area for opportunity. AI systems cite third-party sources such as trade […]

Birds of a Feather: How SEO and Public Relations Benefit One Another

February 28, 2023
in Public Relations, Search Engine Optimization
Richard Bergér

The Case for a Balanced Approach to SEO and Public Relations SEO and Public Relations are rarely mentioned in the same breath. SEO requires rigorous technical scaffolding and maintenance, whereas public relations as a practice demands fluidity and spontaneity. A recent article describes the need to tend to both to maximize their complementary benefits. Make no mistake […]

How To Build Constructive Agency Partnerships

Better Agency Relationships Translate to Better Business Advertising agencies are famous for appearing glamorous, creative, and brimming with young, impressive talent. While these clichés may hold true in some shops, the reality for most ad professionals looks different. Agency folks can be a highly strategic, intelligent lot, and, because of their ability to work with just […]

Getting the Most Out Of Press Releases

October 11, 2022
in Public Relations, Search Engine Optimization
Richard Bergér

Is There an SEO Benefit to Press Releases? For many brands, the press release may feel like the oldest trick in the book. For decades, organizations of all sizes have used this classic format to announce product launches, partnerships, and breaking news of all stripes. Press releases have been around since the beginning of […]

How Does Digital PR Affect Your Brand’s SEO?

June 29, 2021
in Public Relations
Richard Bergér

When It Comes To Digital PR, The Proof Is In The Link-Building Not unlike traditional public relations campaigns, digital PR seeks media outlets across digital platforms and content creators. Done effectively, digital PR can significantly impact how a business shows up both in the foreground and behind the scenes through new backlinks that increase […]

Breathe New Life Into Your Press Releases

January 26, 2021
in Public Relations, Search Engine Optimization
Richard Bergér

Here’s How To Take Your Press Releases To The Next Level…And Enjoy The SEO Benefits Writing a press release is too often left to the last minute. I would contend that press releases deserve strategic attention in the same way that other content marketing and digital marketing initiatives are handled. Here’s how an effective press release […]

How to Get Press for Your Restaurant

December 10, 2020
in Public Relations, Restaurant and Food Service
Richard Bergér

The Journey to Press Coverage in the Restaurant World At ASTRALCOM, we are fond of integrating PR in content marketing & digital strategy initiatives. Like any business, restaurants seeking press coverage will do well first to consider their target audience. Once you’ve identified your customer, you can prepare a messaging strategy that is most likely to resonate […]

Here’s How Public Relations Can Improve SEO Results

May 15, 2018
in Public Relations, Search Engine Optimization
Richard Bergér

Public Relations (PR) tactics can be used optimally to boost your SEO efforts. PR strategies can work for all brands no matter the size. In fact, if you have not set aside a budget for this, you can still use the approach to get good mileage. PR helps SEO by building your brand and domain […]

Your Name in Lights – in Times Square? Yes, We Can Do That!

“I love it,” exclaimed the VP of Marketing at Gehan Homes. And he should be excited. Their headline, company name and logo and one of their premiere new homes was displayed on a marquee located at 43rd Street and 7th Avenue, in Times Square. That reaches over 300,000 people alone; not to mention the numerous […]

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